A Facebook page provides "a customizable presence for an organization, product, or public personality to join the conversation with Facebook users", according to Facebook. Its main focus is the "stream of content" provided by page administrators.
In other words, create a page for your company or yourself, providing real-time feedback, updates, screen shots and photos. Then establish your brand, endowing the page with a definite, deliberate personality - one which you want aligned to your company mission and values. Chances are you will find you've created a powerful connection with your visitors. The content on your page and the feedback from real readers may help convince them to then click on your sales page link or the link to your main site, once your ad appears and people see that yours is a lively, positive page.
Another thing a page can do is charm potential customers into regular visits - particularly if they know you are going to:
- - Provide them with an "insider" peek into your company's heart
- - Give them inside information
- - Provide them with the latest news about your product or company
- - Give them a "reward"; perhaps a special discount link, a game against other fans, or the chance to enter a contest or draw (run the latter two events by Facebook first!)
Regular followers are an asset - and a sure sign that you're doing things right.
Beware of "Selling"
One thing that is key to creating a successful, strong Facebook Page: Be honest and up-front with your readers. Avoid anything that even faintly resembles hype or a sales pitch.
This should be the place they go that makes them feel as if you've let them slip into your private lunchroom, chatting with them like a friend and sharing things you wouldn't share with outsiders. Your posts will also appear in their News Feeds.
Next : What does Facebook have to offer network marketers.
To your success,
James
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